Reference no: EM132292770
Assignment
The objective of this assignment is to create a press kit for a company you are interested in potentially working for. This assignment will require you to conduct research on the company you have selected. Please note this is an "aspirational" assignment, thus meaning you should be approaching this assignment from a career perspective.
The interesting dynamic is you have recently been hired by the company you selected, which is truly a "newsworthy" development based on your outstanding credentials. As a result, your press kit should include the following elements:
1. Two Biographies: One of the President, CEO or Owner (either of the three is acceptable) and one of you (as the new hire)! Both bios should include the following information:
• Name & Job Title
• Current Employment Information
• Past Employment Information
• Education (degrees received)
• Achievements, awards, certifications, etc.
• Personal (Hometown, family, hobbies, etc.)
Please note: The bio for the President, CEO or Owner should already exist. You can use information from either the company website or LinkedIn.
2. A Company Fact Sheet (Maximum of one page)
3. Company History (Maximum of one page)
4. Press Release - The press release is announcing your hiring! Please create a press release that announces this new company development. Remember to follow the 8 Key Points!
The press kit should be a minimum of five pages and a maximum seven pages.