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Select one of the following consumer groups: teenagers, Baby Boomers, females, or minorities.
Prepare a 700- to 1,050-word paper in which you analyze different facets of your group.
Conduct research on your group using secondary sources.
Summarize your research. Identify consumer needs, perceptions, and attitudes.
Explain how your group's consumer needs, perceptions, and attitudes may be used to create marketing communication messages. Include at least two examples.
Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. = Also explain the decision-making process you experienced as a consumer when choosing this product or service.
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