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Conduct qualitative rather than quantitative research

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Reference no: EM131071522

1. What circumstances might you need to conduct qualitative market research data on behalf of your organisation or an organisation for which you consult?

2. Why would you choose to conduct qualitative rather than quantitative research?

3. What would your intentions be with regard to the data collection and analysis and what would you expect the results to show?

Reference no: EM131071522

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