Reference no: EM132217787

The need for ethical conduct in business is becoming increasingly obvious, given numerous examples of questionable action in recent history. In making decisions,managers must consider how their decisions will affect shareholders, management, employees, customers, the community at large, and the environment. Finding solutions that will be in the best interests of all of these stakeholders is not always easy, but it is a goal that all managers should strive to achieve. Furthermore, even managers with the best intentions will sometimes make mistakes. If mistakes do occur, managers should act responsibly to correct those mistakes as quickly as possible, and to address any negative consequences.  

The Markula Center for Applied Ethics at Santa Clara University identifies five principles for thinking ethically:

Utilitarian Principle - The good done by an action or inaction should outweigh any harm it causes or might cause.

Rights Principle - Actions should respect and protect the moral rights of others.

Fairness Principle - Equals should be held to, or evaluated by, the same standards.

Common Good Principle - Actions should contribute to the common good of the community.

Virtue Principle - Actions should be consistent with certain ideal virtues.

Question:

Give two example of unethical conduct involving product or service design and the ethical principles.