Conduct a swot analysis to identify internal strengths

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Reference no: EM132690161

Assignment - The Alamo Drafthouse

The Alamo Drafthouse is a different kind of business, whether you call it a bar, a restaurant, or a movie theatre. Is it a movie theatre that serves burgers or a bar that shows movies?

Question 1. Marketing analysts use market position maps to display visually the customers' perceptions of a firm in relation to its competitors regarding two attributes. Prepare a market position map for Alamo Drafthouse using "food quality" and "movie selection" as axes.

Question 2. Use the "Strategic Service Vision" framework to describe Alamo Drafthouse in terms of target market segments, service concept, operating strategy, and service delivery system.

Question 3. Identify the service qualifiers, winners, and service losers for Alamo Drafthouse. Are the Alamo purchase decision criteria appropriate for the multiplex movie theatre market? What do you conclude?

Question 4. Use Porter's Five Forces Model to assess the strategic position of Alamo Drafthouse in the "entertainment industry."

Question 5. Conduct a SWOT analysis to identify internal strengths and weaknesses as well as threats and opportunities in theexternal environment.

Attachment:- The Alamo Drafthouse.rar

Reference no: EM132690161

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