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Strategy formulation requires an objective analysis of the factors that characterize the company's strategic situation. There are a number of techniques that can be used to create a quick strategic overview of the company. SWOT analysis is an example of such a technique. SWOT analysis is based on the assumption that an effective strategy derives from a soundit" between the company's internal resources (Strengths and Weaknesses) and its external situation (Opportunities and Threats). A good fit maximizes the company's strengths and opportunities and minimizes its weaknesses and threats.
Positive
Negative
Internal Factors
Strengths
Weaknesses
External Factors
Opportunities
Threats
With the information above and other research, conduct a SWOT analysis on Aveda, using the format presented above should be used for your analysis.Then provide a 2 page narrative describing the analysis you conducted.
The response should be two pages APA format w/ references, in text citations, checked for plagurism.
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