Reference no: EM132859787

MAR023-6 Thriving in a Competitive Global Context - Majan University College

Topic - NETFLIX GLOBAL PRODUCTION INDUSTRY

Learning outcome 1: Demonstrate knowledge and understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organisation's competitive business strategy in a global context.

Learning outcome 2: Demonstrate skills and abilities in collecting and analysing appropriate information, applying a range of strategic business and financial tools and techniques available, to plan and evaluate global business and e-business operations.

Your Task:

Imagine you are a consultant you have been tasked with the following:

1. To conduct a PESTEL and Porter's 5 Forces analyses to identify the key forces of change in the global production and media streaming industry.

2. Analyse and evaluate Netflix global production industry current offering. Building on your PESTEL and 5-Forces analysis consider the potential strategic direction for the business and include recommendations about which markets and product categories it could potentially focus on in order to grow and sustain its international competitiveness/profitability.

- Identify and assess some of the current strengths and weaknesses of the international organisation(s) relative to its global environment.
- Recommend a logical outline strategy / plan to enhance its global competitiveness.