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Conduct a marketing audit for an organisation of your choice and propose EITHER a new product/service (or new variant) for inclusion in the organisation's portfolio OR a new communication plan for an existing product/service which could derive important commercial benefit from the "re-presentation". Use evidence gained from the audit to justify your idea.
Write a marketing communications plan covering the launch period and 12 months thereafter. Your plan should include reach, process and effectiveness objectives and show how you will combine elements of the promotional mix to achieve these objectives. You should also show how you will evaluate the success of your communications campaign
Your recommendations must be evidence based and justified by market data and/or appropriate marketing communications models and theories.
imagine that you are a marketing manager in charge of developing a marketing campaign for lenovo computers.your company
what are the three sales promotion strategies? compare and contrast the three strategies and use one product to
Explain Four infrastructures that influence strategy in an e-commerce company and what other challenges might an e-commerce manager face
Developing a promotion mix is contingent on many factors, including the type of product and the products attributes - Developing the promotion mix for the following products
Compare and contrast classical conditioning and operant conditioning. According to the research you have undertaken, which theory is more effective in marketing?
The purpose of this assignment is to enable the student to understand buyer behaviour, the purchase decision-making process, marketing research techniques for the development of marketing plans, assessment of different information and customer satisf..
The Food and Drug Administration is part of which environmental factor affecting the marketing of this product?
Explain Hampton Ship Building- Proposal for eco-friendly recreational motorized boats and a basic pro-forma income statement utilizing business premier index
Compose an executive summary highlighting the papers contents and reasoning - conduct a SWOT analysis by analyzing the strengths, weaknesses, application opportunities, and threats from competitors of the chosen topic.
A sales representative worked 25 days last month, made 150 calls, and wrote 60 orders for a total sales volume of $200,000. Which of the following is nearest to his batting average
Consider both the positive and negative aspects of Zuckerberg's leadership style. What is good, and what is detrimental to Facebook
Wall Street Journal Article reviewer: The student is to select a Wall Street Journal article from the past 3 months and write a one-page (single space) summary of the article. The article should be related to marketing class
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