Conduct a detailed tows analysis for the purpose

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QUESTION 1 Conduct a detailed TOWS analysis for the purpose of e-commerce / digital marketing. Support most of your SWOT points with research evidence. For example, instead of saying low link popularity, you may want to say "Low link popularity: according to XYX tool, the site has only 2 incoming links".

QUESTION 2 You will optimize two pages on the client's website for search engines: the home page and one other page (selected by you). Optimize each page by following this process: STEP 1: Conduct a keyword analysis and select the best phrase for the page STEP 2: is necessary an SEO table for the page

QUESTION 3 Assume that your client plans to run a PPC campaign on Google aimed at selling their products online. Recommend/describe a PPC campaign plan for the client (no need to open an actual Google account for the purpose of the exam). Make sure to include at least two campaigns and three ad groups in each campaign.

QUESTION 4

Assume that your client will run a special Facebook campaign promoting the items that are on sale. Make suggestions as to how to optimize the landing page to increase sales.

Also, briefly describe how you would test and compare the effectiveness of the new landing page vs. the current landing page.

Reference no: EM133441594

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