Concept of strategic positioning in business strategy

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1. Compare and contrast the 5C's model and the 5 forces model of Michael Porter.

2. Compare and contrast the concept of positioning in marketing with the concept of strategic positioning in business strategy.

3. A company intends to sell a product to retailers, who are expected to sell it to consumers for $10. Retailers take a 15% margin. The company has unit variable costs of $2.50 and fixed costs total $240,000. What must its unit dollar sales be to break even? how many units must it sell to earn a 20% return on its investment of $300,000?

Reference no: EM132264760

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