Concept of stakeholder salience

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Reference no: EM133906378

Australian Open

1. Identify one stakeholder for each stakeholder group (host organisation, host community, participants and spectators, co-workers, media, and sponsors) and describe the two-way relationship between the event and each stakeholder identified.

2. Identify the two most important stakeholders among the six stakeholders identified using the concept of Stakeholder Salience (Mitchell, Agle & Wood, 1997), and justify why they are the most important stakeholders.

3. If the event becomes too dependent on the two most important stakeholders, how would the event be influenced? Provide examples to illustrate your answer.

4. Provide recommendations on how to reduce the dependency on the two most important stakeholders.

Reference no: EM133906378

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