Concept of segmentation and bases used for segmentation

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Reference no: EM132204784

Case : Mahindra and Mhiandra Automotive Market,

You will be evaluated on your understanding of the concept of segmentation and the bases used for segmentation. You should be able to assess the attractiveness of a target segment and your competence in meeting the needs of that segment. You should also be able to clearly differentiate your product offering from those of your competitors based upon your positioning.

1. For any product/ service offered by your organization, segment the entire market.

2. Which of the above segments will you target and why? Your answer should take into account the attractiveness of your segment and your competitive advantage.

3. Suggest a positioning statement for one of the above segments. How is this positioning statement different from the current positioning statement used by your company?

Reference no: EM132204784

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