Concentrates on areas that add value to the firm

Assignment Help Operation Management

Reference no: EM132274428

According to Pearlson, Saunders et al. resource-based view (RBV) “concentrates on areas that add value to the firm” (2016). RBV focuses on resources that can manage in a rapidly changing environment while applying strategically used resources rather than competitive barriers (Pearlson, Saunders, et al., 2016). Southwest Airlines main challenge after the merger was integrating AirTran employees into the Southwest culture while continuing to carry out complex operations daily. To attain a successful merger Southwest and AirTran employees needed to make customers feel as though nothing was changing, rather, emphasizing on the benefits customers are receiving from the merger. One main attribute companies need to consider are table stakes that are necessary to maintain a competitive advantage. Employees table stakes included personnel structure, seniority, and pay systems, which needed to be redefined. These table stakes are important to employees and necessary for Southwest to continue operations. Over 7,700 pilots from both companies voted in favor of a new system which was a successful step in completing the merger.

Southwest maintains a competitive advantage due in large part to its company's culture and high employee satisfaction. Southwest’s fun-loving culture not only provides employees with opportunities to grow within the company but also provides customers with positive experiences while using their services. To attain this culture Southwest will need to work with AirTran employees while attaining proper communication and patience to adapt in the new company culture.

Regarding to the information How southwest should deal with the problem? please provide a solid detail.

Reference no: EM132274428

Questions Cloud

Is the physician ethical in concealing the truth : Is the physician ethical in concealing the truth? What is the significance of the fact that she paid for the diagnosis?

Probability of successfully solving the hash-puzzle : Assume that for each miner, the probability of successfully solving the hash-puzzle is p. Also assume that there are n miners in the system.

Protect patients by requiring practices that limit errors : Importance of ensuring that systems are in place to protect patients by requiring practices that limit errors.

Calculate the dupont identity for the past three years : What does the DuPont Identity tell you about your chosen company's overall performance versus its competitor and industry benchmarks?

Concentrates on areas that add value to the firm : According to Pearlson, Saunders et al. resource-based view (RBV) “concentrates on areas that add value to the firm” (2016).

Which patient will you give to each of the nurses and why : Clinical Judgment is the process of integrating evidence-based practice, critical-thought, the Nursing Process, knowledge, skills, and attitudes.

Usability testing vs remote usability testing : How do you compare face-to-face usability testing vs remote usability testing? How do you determine which method you should use, when and what for?

What are the main challenges of the organization in terms : Since Airtran merge with southwest regard toinfor mation stratergies What are the main challenges of the organization in terms

Merge dictionaries with mutation : Now let's build the same function, but this time, instead of creating a new dictionary, modify one of the dictionary to become the combination

User Account

All Pages