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In a test quality of two television commercials, each commercial was shown is a separate rate test are six times over a one-week period. The following week a telephone survey was conducted to identify individuals who had seen the commercials. Those individuals were asked to state the primary message in the commercials. The following results were recorded. Commercial A Commercial B # Who Saw Commercial 150 200 #Who Recalled Commercial 63 60
a. Use a= .05 and test the hypothesis that there is no difference in the recall proportions for the two commercials.
b. Compute a 95% confidence interval for the difference between the recall proportions for the two populations.
What is a "success" in this situation and what is probability of success on a single trial?
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