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Comprehensive approach to communication and persuasion

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Integrated marketing communications (IMC) is a comprehensive approach to communication and persuasion of customers and employees in the marketplace. Describe what is meant by IMC. Then provide an example of a firm that utilizes IMC effectively and explain why. Also, provide an example of a firm that does not use IMC effectively, and briefly explain how it can improve its market share by implementing IMC more effectively.

"Need atleast 300 words and don't copy from anywhere"

Reference no: EM131165747

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