Components of the international business environment

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Assume you are in charge of running a company that manufactures and sells packaged snack foods (chips, candies, nuts) in 50 different countries around the world. One of the issues you face is whether to employ a multidomestic, a transnational, or a global strategy.

1) Identify and describe the decision making scenario including (a) relevant components of the international business environment and (b) the impact, if any, of cross cultural differences on the choice of the international strategy to use.

2) Identify, evaluate, and analyze the (a) alternative international strategies that can be used and (b) the consequences of using each of them.

Reference no: EM132306564

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