Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Unit IVEssay Marketing Plan: Part II Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the subsequent marketing plan that you will compile. The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company). This unit’s submission should consist of the items listed below. Provide a segmentation and target market analysis. In this section of the marketing plan, you should identify the four criteria useful in segmenting the market, and apply them to your company. Explain how identifying the target market is more clearly defined once a marketer has conducted segmentation on the population. Explain several target markets for your company using detailed explanations. Include a competitive and industry analysis. This section of the marketing plan should identify three or four competitors of your company. These can be direct or indirect competitors. (Note: Not all companies have competitors.) Differentiate each competitor based upon multiple criteria. Additionally, conduct an industry analysis by looking at the health of the industry in which your company resides. Identify whether the industry has grown or shrunk in the last 5–10 years. Explain why understanding the competitors and the health of the industry are important elements of the marketing plan. Provide a SWOT (strengths, weaknesses, opportunities, and threats) analysis. In this section, you will compile a SWOT analysis of your company. The internal strengths and weaknesses as well as the external opportunities and threats need to be identified and explained (include at least 2–3 elements under each area of the SWOT). The value proposition will be demonstrated through a strong showing in the strengths section of the SWOT analysis. Reference the SWOT analysis explanation in the Unit I Lesson for additional insight on how to compile this analysis. Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages). Information about accessing the grading rubric for this assignment is provided below. Women on the Go is a startup company targeted at women who need assistance with the selection and purchasing of their clothing/accessories. This service is aimed at the more affluent customer who simply does not have the time and/or knowledge to dress to the business or social setting that they are expected to fulfill. Initial research will provide insight into the types of services that this particular target market would be interested in.
Define the five essential elements of an enforceable contract, and demonstrate how each element relates to your example.
You intern at the Fairfax Police Department and was recently asked to help them select a third-party service provider for destruction of records.
For this assignment explain how a personal problem can be caused by a larger social issue.
This can be a dispute between a group of employees and management or a dispute between one employee and another.
Use the four theories of emotion to explain why spectators at a sporting event might feel angry and frustrated when their team is losing. Be sure to explain the theories
Your job is to develop a PowerPoint presentation and oral narration that showcases forecasting skills and professional practice.
A space probe will carry a module of three experiments, with redundant experimental packages within the module. Environmental stress testing has resulted in a reliability estimate over the duration of the mission of 0.85, 0.9, and 0.95. There i..
What makes change so difficult for many organizations? Why does resistance to organizational change arise so frequently?
What is the breakeven point for this new process? Compare this process to the process proposed in the previous problem. For what volume of demand should Patricia choose this process?
What recent development has enabled motorized total stations to become much more effective in machine guidance and control?
Question: After reading about cultures and subcultures, what is the significance of structual analysis in terms of culture?
Decision making is a key component of the leading facet of the P-O-L-C framework. What decision-making traps might WorldCom's board have succumbed to? Why might the concept of groupthink be especially relevant to boards?
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd