Competitor product to improve company products

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1. Which of the following does not describe a continuous process?

Very customized products

Very capital intensive

Very low unit cost

Very standardized

Very inflexible

2. The objectives identified in marketing strategies, should be:

realistic and achievable

historically adequate

within industry averages

the same every year

3. In terms of life cycle, landline phones would best fit in which life cycle stage?

Growth

More than one category

Decline

Maturity

Introduction

4. Which of the following describes the dismantling of a competitor's product to improve a company's products?

Reverse engineering

Cellular manufacturing

Concurrent engineering

Product platforms

Product expansion marketing

Reference no: EM132245778

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