Reference no: EM13703345

Assignment 2: Competitive AdvantageScenario:You are a new marketing associate working for a growing Hollywood movie production companynamed Movie Insights, Inc. Your marketing manager is working on a quarterly update to themarketing plan for the company. The marketing manager assigns you the task of researchingthe success of the Disney Company under the direction of Chief Executive Officer (CEO) BobIger during the years 2006-2012. You have 7 days to conduct your research and report yourfindings.Directions for completing this assignment:Before beginning this Assignment, make sure to review the Learning Activities pertaining to thetarget market and marketing mix which will help you to be more successful in completing thisAssignment.Write a 2-page, business memo answering the following questions. For assistance with yourAssignment, please use your textbook and library research resources. The directions for you toexecute this task are as follows:1. Read "Disney®: The Happiest Place on Earth" case study: Click here2. Learn how to write a Business Memo by downloading the short explanation on the documenticon and looking at the business memo example in doc sharing below.3. Use APA style referencing to avoid plagiarism. Include in-text citations and a Referencespage. Use a minimum of two References resources, including your textbook.4. Select a Disney franchise mentioned in the case study.5. In your business memo, summarize the following marketing strategy components of yourselected Disney franchise by addressing the following items:Checklist:? Summarize the marketing strategy for one of Disney's franchises mentioned in the casestudy during the years 2006-2012.? Describe the target marketing strategy used.? Describe the components of the marketing mix.