Competitive advantages of wal-mart is least bounded

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Reference no: EM132210263

1. Which of the following is NOT a competitive advantage of Wal-Market in the US?

A) Harsh working conditions for employees

B) Everyday Low Prices (EDLP)

C) 24-7 service, free bags, helping bag/load purchases

D) Efficient distribution system and inventory control

2. You are considering the optimal internationalization mode for your business plan. You have developed a new technology, branded by your own name. You are willing to take on a moderate level of consumer market risks (e.g., payment default, income fluctuation, etc.), but you are not ready to take on local labor risks and other operational and country risks (e.g., regulation, cultures, etc.). Which of the following mode is the BEST?

A) Export through own sales representatives or sales subsidiary

B) Local packing and/or assembly

C) Export via agent or distributor

D) License

3. Which of the following competitive advantages of Wal-Mart is LEAST bounded by the US contexts?

A) Everyday Low Price because all people like buying cheaper than more expensive things.

B) Logistic technologies, such as the largest private database

C) Large zoning for super-markets where customers can access a wide range of shoping

D) 24-7 service, free bags

4. If you were to redesign Wal-Mart's entry into Germany, which one of the following is MOST likely to succeed?

A) Still acquiring smaller discount stores, but rebranding Wal-mart as a small-scale discount store

B) Leveraing the scale of economy and logistics technology, negotiate for a joint venture or alliance with one of the largest three retailers (Metro, Aldi, Rewe)

C) Still acquiring smaller discount stores, but hire more local managers and employees

D) Acquiring one of the largest three retailers (Metro, Aldi, Rewe)

Reference no: EM132210263

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