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PART 1: COMPETITIVE ADVANTAGES List the competitive advantages of the product, service or organization and focus on: the things that make it different from competitors in positive ways.
PART 2: MARKET NICHE AND POSITIONING STRATEGY Describe the market niche of your choice, along with the positioning strategy you recommend using. Why do you think this is the right approach?
PART 3: POSITIONING STATEMENT Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].
1. Discuss the role of sensitivity analysis in Linear Programming. Under what circumstances is it needed, and under what conditions do you think it is necessary?
Operating a business in an ethical manner takes time, effort and commitment. What are the key elements to a company having successful organizational ethics. What can we do as managers to encourage ethical behavior and to raise ethical standards in..
Suggest two reasons why it is necessary for business organizations to act ethically, and provide support for your rationale.
What is your evaluation of Welch's approach to leading change? How important is he to GE's success? What implications for his replacement?
Pick a product you feel you know well. What intermediaries do you think are used in bringing this product to market? What valuable services do you think these intermediaries provide?
What is an acquisition? Why would firms use acquisitions rather than create a new business internally? What are the possible motives for acquisitions?
"Creative Abrasion" in prior discussion boards. Diversity in creative teams seems to be a consistent message. In spite of this many of us tend to gravitate towards people we are comfortable with. What techniques can you use to ensure that the diverse..
Briefly discuss the marketing research process. How can a firm leverage its marketing information systems (MIS) to yield the greatest value for its research efforts? Your discussion should cover the six steps of the marketing research process.
Complete the self-quiz below. Develop a baseline IDP by selecting your top three development areas (your lowest scoring items) . . Self Quiz: What are your Career Prospects?
As we all know, cost is often only one of the factors we consider when making a major purchase. For example, service can also be an important factor in buying decisions. Briefly describe at least three transportation-related service characteristics t..
You work for the residential mortgage lending division of a leading financial institution. This institution also separately operates a division specializing in commercial space rental loans. Based on your observation make a detailed argument to the C..
Using Johnson's rule, illustrate what order should these occupation be done. Select one of the following answers.
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