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Competition-based pricing

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1. Does Burt's Bee's pricing strategy truly differentiate it from the competition?

2. Has Burt's Bee's executed value-based pricing, cost-based pricing, or competition-based pricing? Explain.

3. Discuss how Burt's Bee's has implemented product mix pricing strategies.

4. Could Burt's Bees have been successful as a natural product marketer had it employed a low-price strategy? Explain.

5. Is Burt's Bees pricing strategy sustainable? Explain.

Reference no: EM131204777

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