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This assessment task requires that groups examine two firms from the one industry that display contrasting (insurgent/defensive) approaches. <br/>Students will compare and contrast the approaches used, ascertain the effectiveness of each, and determine the most effective approach. <br/>Students provide their responses and assessment in the form of a written report. <br/>The report should include information on: <br/> • The type of approach used by each group and the rationale behind each particular approach <br/> • The theoretical underpinnings of each approach <br/> • The basis and methods used to evaluate both approaches <br/>• The group’s final determination (and rationale) as to the most effective approach <br/> <br/>REQUIREMENTS <br/>Comparison Report 2500 words <br/>Correct APA Style Referencing and in text references and citations <br/> <br/>Font Size 13 Regular <br/>Margin Left/right/top/bottom 2.54cm <br/>Page Number Yes <br/>Line Spacing 1.15 <br/>Paragraph Style Justified <br/> <br/>
How does your organization [Wal-Mart] distribute its product?
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