Comparing the marketing strategy patterns employed

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1. Describe the major differences one would expect to find in comparing the marketing strategy patterns employed by Betty Crocker, a consumer products company, and Monsanto, an industrial goods company?

2. Assess (agree/disagree) with this statement: Ingrained sociocultural patterns, biases, customs, and attitudes have a pervasive impact on how organizational buying decisions are made.

Reference no: EM131723645

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