Comparing meeker practices with those of its competitors

Assignment Help Operation Management
Reference no: EM132189122

One year out of the Pennsylvania university system, Randy was hired by Meeker, a medical warehouse that provides pharmaceutical products to various hospitals and clinics within a three-state area. Meeker was the dominant company in the market. Equipped with his BS degree, Randy was eager to learn, get ahead, and begin his career. As a new employee, he was required to go through extensive training to learn about hospital and clinic regulations, laws, various system procedures, and software applications. The two-month training included descriptions of the usual type of emergencies experienced in clinics and hospitals and what the needs were concerning equipment and supplies. He learned how to use various products and equipment and to train others in these areas. Part of his training was working in all areas of the medical warehouse.

One day Randy’s supervisor, Cheryl, brought him into her office to discuss his next assignment. She explained to him that several of the hospitals they serve were about to begin their annual inventory counts. When these inventory counts occur, a representative from Meeker must go into the hospitals and replace all expired supplies and equipment with new ones.

“One of the problems we’ve been having is the expiration dates on the products we supply are shorter than those of our competitors,” Cheryl explained. “To keep our clients loyal, we offer a credit to our clients when we take back the expired products. Unfortunately, that’s caused us to lose profits.”

Cheryl paused for a moment, then continued. “We can’t keep losing profits like this, so I’ve developed an idea for cutting costs and increasing our competitive advantage.”

Cheryl handed several sheets of sticky labels to Randy. He looked them over and found they were exact replicas of the labels on their medical products for over-the-counter medications. The expiration dates on these labels were three months from the current date. Randy looked at Cheryl for more of an explanation.

Cheryl turned to Randy and told him to replace the old labels with the new ones and leave the inventory in the hospitals. Randy began to get uncomfortable.

“But Cheryl, couldn’t this be dangerous if the hospital uses expired products?”

Cheryl shook her head. “You don’t have to worry. Our competitors offer similar products with a longer expiration date, and there’s really no harm in using these products after their expiration date. They are just a little less potent, but not more harmful in any way.”

Randy took the labels and headed to the hospitals. As he drove, he went over the instructions in his head. Something about this made him feel uneasy, but he also understood there was no harm in changing the labels. In fact, there were times he remembered taking expired over-the-counter medication himself and it didn’t hurt him in any way. Additionally, he would only be extending the date by three months, which is not a long time for medications.

On the other hand, he recalled a moment from his training when he was cautioned about expired medical products. Thinking back, Randy only recalled being cautioned against using expired prescription medications, not anything about over-the-counter medications. Randy also wondered if he would be questioned by the hospital administration staff when he asked for their signature on the inventory paperwork. He knew they would find it odd if there were no credits to their account for expired medications. How would he explain the “new policy” to them without being dishonest?

QUESTIONS | EXERCISES

1. How should Randy deal with the dilemma he is facing?

2. What are the implications of comparing Meeker’s practices with those of its competitors?

3. What kind of responsibility does Randy have to the different stakeholders involved in this situation? Does his responsibility to Meeker differ from his responsibility to the hospitals?

Reference no: EM132189122

Questions Cloud

Great deal of information in relatively short code : The major advantage of polycode is that it captures a great deal of information in a relatively short code.
Targeted consumers buying influences and behaviors : To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors.
Highly standardized products and low variety : The type of processing system which is used for highly standardized products and low variety is
Concept of exclusive representation and mandatory bargaining : Are the concepts of exclusive representation and mandatory bargaining issues anachronisms in a modern industrial society?
Comparing meeker practices with those of its competitors : What are the implications of comparing Meeker’s practices with those of its competitors?
Union-management relationships occur within boundaries : While most union-management relationships occur within national boundaries, the increasing importance of multinational employers may lead to changes.
Strong niche market in upscale jewelry store segment : Abramson's Jewelers has established a strong niche market in the upscale jewelry store segment.
Differs from the classical description of managers : Which of the following is not one of the five observed ways in which managerial behavior differs from the classical description of managers?
Disadvantages of paying the new manager primarily cash pay : What are the advantages and disadvantages of paying the new manager primarily cash pay?

Reviews

Write a Review

Operation Management Questions & Answers

  Informational interview for an investment bank job

Write a written experience of an informational interview for an investment bank job.

  Building a new chemical plan

You are building a new chemical plant. The capital cost of the plant is 100 million dollars. It has a 10 year plant lifetime.

  What is the marginal value of labor

A garden supplies store prepares various grades of pine bark for mulch: nuggets (times 1), mini-nuggets C times 2), and chips (times 3). The process requires pine bark, machine time, labor time, and storage space. What is the marginal value of labor?..

  Open latest issue of the wall street journal

At what level (Functional/Business/Corporate) is each of the decisions that you identified? Why do you believe this to be the case?

  Create comprehensive list of stakeholders groups

A University recently implemented a new online Student Evaluation of Instructor (SEI) for managing student evaluations. For this system. Create a comprehensive list of stakeholders groups. Briefly describe each stakeholder group along with their expe..

  What are the social and cultural consequences of advertising

What are the social and cultural consequences of advertising?

  Develop a process chart for changing oil in an automobile

Operator first check which needed filter is in stock, n move to car, get into car, start engine, then idle car to warm engine.

  Why is globalization emerging issue in branding for brands

Why is globalization an emerging issue in branding for brands?

  What are the total monthly expenses for telephone cards

(RentAPhone) RentAPhone is a new service company that provides European mobile phones to American visitors to Europe. The company currently has 80 phones available at Charles de Gaulle Airport in Paris. What is the average number of telephones the co..

  Good critical thinkers to understand marketing tactics

Why is it important for us as consumers and good critical thinkers to understand marketing tactics?

  Motivating and maintaining morale during downsizing

Read "Incident: Motivating and Maintaining Morale During Downsizing" on p. 273 of Nkomo, Fottler, and McAfee. Selecttwoof the following five possible solutions on which to conduct research:

  How can GDD create a competitive advantage

Understanding what competitive advantage means to a company's bottom line is important in leading the vision. Competitive advantage means separating.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd