Compare to psychographic segmentation

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1. Provide and discuss an example of a company committing an unethical marketing practice. In addition to the ethical violation, explain why it is bad business practice as it relates to the principle of sustainable marketing.

2. Define and discuss VALS and compare to Psychographic segmentation. Cite and reference any sources used.

3. Work quality is hard to measure/ track & most likely will be sacrificed when deadlines are tight. As a project manager, how will you control that?

Reference no: EM132159168

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