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Compare benefits of selling separately and as a bundle

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Reference no: EM132228644

Question: Suppose Starbucks could sell pumpkin spice lattes for $10, and pumpkin spice mochas for $9, while making Starbucks bundle available both for $13.

Provide scenario in which mixed bundling could maximize profits.

Compare/contrast analysis i.e., benefits of selling separately and as a bundle particulars and specific details of price points $9, $10 and $13 considering price preference and different market segments. Must include profit analysis equation and explanation.

Information related to above question is enclosed below:

Attachment:- Graphs.rar

Reference no: EM132228644

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