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Compare at least four types of crm software

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Reference no: EM133343029

Case: Customer Relationship Management (CRM) software was introduced in the 1970s in the form of relational database software housed on stand-alone mainframe systems. This software was a far cry from what is considered CRM software. The true CRM software was first introduced at the beginning of the 90s. In 1995, the term Customer Relationship Management was established. In 1999, CRM software gained in popularity and importance when cloud CRM was introduced. The majority of businesses with over 11 employees and approximately half with 10 employees or less use Customer Relationship Management (CRM) software. The CRM software industry is expected to continue to grow as more companies take advantage of mobile CRM. The software is accessible from multiple devices such as smartphones and tablets.

Throughout the development of CRM software and its predecessors, the purpose has always been using customer data to create sales. The software may be used across the enterprise linking departments such as finance, inventory, and sales. Businesses of all sizes may take advantage of the benefits of CRM software. Benefits include providing personalized service to existing customers, identifying potential leads, minimizing costs, and engaging in strategic decision-making,

As the BDR, you must determine if CRM software is right for your company. One of your first steps in the decision-making process is to research companies using CRM to have a competitive advantage.

A comparative analysis of the CRM software that companies are using to have a competitive advantage. Include the following:

Compare at least four types of CRM software.

Identify companies using each type of CRM software and explain how the software is being utilized.

Include the name of each company, the type of service or product the company offers, and the CRM software being used.

Summarize two or three reasons why each type of CRM software can be used to create competitive advantage.

Explain at least three service and productivity outcomes each company has attributed to their use of CRM software.

Reference no: EM133343029

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