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Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. Write a six to eight (6-8) page paper in which you: Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected. Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations. Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response. Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium. Use at least five (5) quality academic resources in this assignment.
Describe how you would respond to this financial and environmental issue - Hotel and Resort Management
Software projects often begin with unclear, ambiguous, and incomplete requirements which give rise to volatility sometimes leading to scheduling and budgeting problems. What can be done to clear up the "fuzzy" front ends of projects?
all dividends after that will decrease by 1.5 percent annually. Illustrate what is the maximum amount you should pay to purchase a share of this stock today it you require a 14 percent rate of return?
Explain which intellectual property appears the most difficult for a business owner to protect. Offer support for your answer.
Students can choose an organization with which they would like to be employed. Pick one- Aon, National, Geographic, Google, Marketing Environment
At certain point each of us has had either a formal or informal mentor or coaching relationship assigned mentor vs. someone who you looked to for guidance whether you called them a mentor or coach?
Given the information from is likely that Bob will arrive at a different decision. Illustrate what decision criterion should Bob use and illustrate what alternative will he select?
Explain Google's efforts in corporate strategy (that is, vertical integration, globalization, and diversification) and evaluate the effectiveness of the efforts.
Explain one attribute or capacity of servant leadership and explain how and where you might apply this principle at work or in a community setting you are familiar with.
Effective communication may be hindered by selective perception and self-serving bias.
Recognize a great manager, either in your own company, or one with which you are familiar, or have read about. What makes this person stand out from other managers?
Read the Sternberg as well as Sternberg article located in Course Materials in the Resources link and utilize the APA textbook readings to deliberate the importance of adhering
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