User Account

All Pages

Compare and contrast the learning race

Assignment Help Marketing Management
Reference no: EM131690080

BUSINESS

Question # 1: Another theme we studied this semester focused on global market opportunity assessment, the geography dimension in the firm's internationalization process. In this context, we argued that for effective opportunity assessment, firms need to conduct formalized analyses of the macroeconomic, microeconomic, and cultural environments in which they aim to operate.

In this context, we discussed macro, micro, and cultural analyses, underscoring Porter's, Hofstede's, Inglehart's, and Schwartz's approaches to market analysis and learned about how these might be applied to evaluating the attractiveness of various markets for the firm's entry. Given our class discussions on this topic:

(a) discuss macro, micro, and any two of Porter's, Hofstede's, Inglehart's, and Schwartz's approaches to cultural analysis comparing and contrasting these in terms of their merits and weaknesses; and

(b) explain how you might go about applying these to the marketing of a product/service with which you are familiar.

You are welcome to use any of the cases we discussed in class or any product or service with which you are familiar in answering this question.

Question # 2: The last theme we studied this semester focused on ownership issues (ie, modes of foreign market entry and the firm's desire for control vs autonomy) in the internationalizing firm. In this context, we studied export, contractual, and investment modes and focused our class discussions on international alliances and joint ventures. In light of these discussions, cases, and readings:

(a) choose any two entry modes we discussed (for instance, licensing and direct exporting, but you are welcome to pick any two) and describe their advantages and disadvantages as entry modes, and

(b) compare and contrast the learning race (competitive collaboration) and the resource based (social exchange) perspectives on international alliances.

(c) Address why firms choose to collaborate, what roles firm and national cultures might play in the formation, continuation and dissolution of international alliances and

(d) what the importance of alliance experience is in achieving alliance success.

Verified Expert

Here in this assignment the question 2 have been selected for answering. The topic is focused upon the opportunities that exists in the international business. The external situational analysis and the cultural analysis is important in business and two models have been selected in order to analyze these two situation in India for the purpose of launching Tesco in the country. Additionally, Porter's Five Forces and Hofstede's cultural dimension have been selected for the analyzing Indian environment for Tesco's business.

Reference no: EM131690080

Questions Cloud

Shape views of surroundings : Did a certain musical artist shape your views of your surroundings? Was there a certain group of films that helped you decide a career path?
What is the role of the supernatural in the mahabharata : What is the role of the supernatural in the Mahabharata? How do humans and god(s) interact? Compare and contrast the role of the supernatural in the Epic.
Describe the facts and relevant context as a foundation : Briefly laying the groundwork for what has been done in the area and why the area is of important social or practical concern, or of theoretical interest.
Discuss degree of rivalry and nature of competition : Considering these factors, let's discuss the degree of rivalry and the nature of competition in your industry and which factors are most significant?
Compare and contrast the learning race : what the importance of alliance experience is in achieving alliance success - compare and contrast the learning race and explain how you might go about applying
What is the sigma level of the entire process : A manufacturing facility uses a four-steps process to assemble an automotive component. What is the sigma level of the entire process
Golding novel lord of the flies : How does the concept of power and authority in Golding's novel Lord of the Flies directly challenges the audience to consider the evil that is innate?
Discuss new religion compared to religions we have studied : The Mormon church is a relatively new religion compared to the religions we have studied in this class
Standard deviation necessary to achieve six sigma quality : calculate the standard deviation necessary to achieve Six Sigma quality.

Reviews

len1690080

10/25/2017 1:45:54 AM

The purpose of this take-home Final Exam is to inspire your thinking about the topics we have been studying in class this semester. In answering each question, explore it as deeply as you can and synthesize your thinking on it before answering it. Thread into your answers our class and case discussions and your article readings on these topics. Answer either question 2 OR question 3. Answer the questions in a maximum of 6 pages (plus up to 2 pages of charts and figures, if you'd like to include these). In answering the questions, respond to each sub-question separately, ie, answer 2a first, then answer 2b, then 2c, and so forth. While answering the questions, do NOT cut and paste material from the internet. You are welcome to draw from internet sources to expand your knowledge about the concepts covered on this exam, but you CANNOT directly use passages from them as part of your answer. Our lectures, case discussions, and your readings on BB should be sufficient in answering the questions. Good luck!

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd