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Compare and contrast different ways of viewing marketing

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Reference no: EM131821919

Assignment: The traditional marketing 4 P's are product, price, promotion, and place. The new 4 P's described by Kotler and Keller include people, processes, programs, and performance. Compare and contrast these two different ways of viewing marketing.

The purpose of this assignment is to encourage students to read compare and analyze the course materials. Students are expected to respond to the weekly prompts provided by the instructor with a minimum of 600 words (excluding cover page and references) and two references. Assignment should include a cover page, separate reference page, and should follow APA 6th edition formatting.

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This assignment explains the difference between the traditional 4 P's of marketing mix and the new 4 P's of marketing mix. A detailed comparison has been carried out between both the phases. The traditional 4 P's include price, promotion, place and product. while the new 4 P's include program, processes, performance and the people. Thus, we are able to make an appropriate distinction between both the ways of marketing.

Reference no: EM131821919

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len1821919

1/19/2018 12:44:31 AM

I wanted 600 words .i do not want any plagiarism for my assignment .i want it as explained in the attached document Thank you. Students are expected to respond to the weekly prompts provided by the instructor with a minimum of 600 words (excluding cover page and references) and two references. These assignments are due by Monday 11:55 pm in the week they are assigned.

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