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Select a product, line of products, or brand from a company of your choice and research the company’s social media marketing strategies. Carefully examine the social media presence for the product. In an analysis (750-1,000 words), identify how the company utilizes social media to promote the product. Address the following in your analysis: What is the customer segment for this particular product, line of products, or brand? Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign. Examine the customer segment’s response to the company’s social media marketing (e.g., through evaluating user-generated content related to the campaign, sales data for particular products, etc.). Based on that response, how effective are the company’s social media marketing strategies? Compare the company’s social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s)/brand? Finally, recommend two specific strategies for how the company could more effectively utilize social media to better target its customer segment and increase its competitive advantage in the market. Support your ideas and findings with descriptions of specific social media campaign examples and consumer and market research.
How would you go about analyzing an organizational structure in terms of creating a work breakdown structure? What are the major organizational characteristics that you would evaluate? Provide an example to support your response.
Choose an issue related to global trade and discuss it in detail. Who is affected? How is it monitored/managed? What are the implications for the future?
At the height of the civil rights movement, The New York Times ran a full page advertisement entitled “Heed Their Rising Voices.” The advertisement detailed police efforts in Montgomery, Alabama to suppress the nonviolent civil rights demonstrations ..
Why are unions exploring new collaboration solutions in the face of economic/work adversity, and how did Saturn's ambitious Quality of Work Life (QWL) program address these factors? In addition, describe why the program was eventually dissolved.
Which project progress technique includes the essential features of a project plan, budgeted cost of work scheduled and budgeted cost of work performed?
Examine your opinion on the death penalty. Defend why you are for the death penalty or against it. Be sure to be specific in your defense on your stance.
What are the four developments in technology that have made Web 2.0 possible? What are six types of Web 2.0 applications and give an example of each? What makes social media different from earlier forms of the Internet? Give an example of a an organi..
Under what conditions are customer-centric structures appropriate and what challenges does this type of organization structure face and why?
It is very imperative that people take the necessary steps to make sure that they are up-to-date on training and skills. In order to advance at work, qualify for pay raises or incentives and take promotions, you must be able to provide certain skills..
Fozze Bear, stands convicted for the heinous murder of Miss Piggy. Your supervising attorney is filing an appeal based, in part, on negative comments made by the prosecutor regarding Mr. Bear. Apparently, prosecution referred to the defendant as “evi..
How would a "double-loop" learning process help P&G stay ahead in a very competitive market place?
Simulate the trail followed by 10 emergency room patients. Proceed, one patient at a time, from each one's entry at the initial exam station until he or she leaves throughout-processing. Using your simulation data, determine the chances that a pati..
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