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Bottled water is a hot industry with sales of ?$10.9 billion in the United States. Big players in this industry include? Nestle, PepsiCo, and? Coca-Cola. Nestle is the market leader with four brands among the top 10 leading brands.? Nestle's Pure Life brand was the? top-selling brand with sales of ?$1.28 ?billion, but the? company's other brands make up an additional ?$1.21billion. Nestle saw an opportunity in this market and launched a new brand called? Resource, targeted to affluent women. Resource is fortified with electrolytes and is promoted as? "more than? hydration, it's total? electrolytenment." Nestle is attempting to take market share away from? Glaceau's Vitaminwater and Smartwater. If Resource attains just 3 percent market? share, it will be among the top 10 selling brands. Calculate? Nestle's Pure Life and the? company's overall market share in the bottled water industry.
The? Nestle's Pure Life market share is: (Round to one decimal? place.)
The? Nestle's overall market share is: (Round to one decimal? place.)
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