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Question
Identify the company you chose, explain what they do, and describe the disruption they experienced in their supply chain and the negative effects it had on the company's overall business performance.
Now imagine you are a logistics manager at your selected company and you have just received an email from the CEO asking you to come to his office first thing in the morning and give a one-minute pitch on what went wrong and how you would solve the problem(s). Your one-minute pitch to the CEO must include the following:
State the problem/disruption that occurred.
1. Explain how the problem/disruption affected the company's operations.
2. Describe the cause(s) of the problem.
3. Explain how the company can fix the problem by applying logistics principles to strengthen the organization's competitive advantage in the global marketplace.
4. Describe how the problem/disruption can be prevented from reoccurring in the future.
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