Company midrange pricing and product-line strategies

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Reference no: EM131800939

MSA is considering adding two new ear muffs to the company's midrange pricing and product-line strategies. The first pair will retail for $25 and has “bargain” buyers as the target market. The second pair will retail for $125 and is targeted at the "technical” buyers. In terms of product-line strategy, what is MSA trying to accomplish with these two new items?

Reference no: EM131800939

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