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Imagine you are the marketing manager for a U.S. manufacturer of paper products (including paper plates, paper towels, napkins, toilet paper, and tissues). Your company is considering entering the Argentinean market. Consider the following:
Should the pricing decisions in Argentina be delegated to the local managers? Why or why not?
Should the advertising message that has been effective in the U.S. be used in Argentina? Why or why not?
What are some of the considerations that might be taken into account regarding product attributes?
You can use Internet resources, peer-reviewed journals, and reputable, published articles, and you may interview an executive of a healthcare facility that has implemented an electronic medical record system/electronic health record system or simi..
How important is it for managers to maintain and promote ethical behavior in dealing with quality issues? Does your answer depend on the product or service involved?
Find a problem in managing international operations from the real business world (from his/her own work or from any business articles/cases) and identify specific IOM concepts/tools that can be applied to the problem
Consider and analyze the role of leadership of creative and innovative efforts from your own experience. This can include your own role as leader, or your experience of working as part of a team under the leadership of someone you found particularly ..
According to Dan Pick, traditional management ensures ____________while __________ encourages employee engagement.
In this class, we always need to remember that “ethics” means trying to do what’s right when the law hasn’t decided for us. And so when I look at the issue of advertising to children under this lens—under this sense of the word—I think that advertisi..
Identify a problem area of your organization that you believe warrants a proposed change initiative. In your opinion, what restraining forces are blocking implementation of a change program? From an internal OD practitioner perspective, what recommen..
On each part, a backup can be installed for $30, and has a reliability of 50%. Should the company install the backup?
You are the market research director for a consumer product company. You have been asked to evaluate China as a potential market for your company's product and begin a search of secondary data. What are types of information you would consider in asse..
A minimum 500-word essay on how they intend to use the skills learned at AIU Online to benefit others and society. Why you are seeking a CESF scholarship and how will receiving it help you meet your educational and career goals (Not to exceed 500 wo..
Consider three bonds with 5.2% coupon rates, all making annual coupon payments and all selling at a face value of $1,000. The short-term bond has a maturity of 4 years, the intermediate-term bond has maturity 8 years, and the long-term bond has matur..
A server computer based in Europe is connected physically to a computer in the U.S. by: Which of the following products in a retail store will likely have manufacturer incentives?
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