Company-industry needing marketing strategy

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Reference no: EM132290105

For your Final Project, you will apply the concepts and topics you have learned throughout this course to create a marketing strategy. You will not be creating a marketing plan.

Target market segment(s)

Who are your existing and potential customers (target market)?

What are the needs of your target market, as identified through market research?

Business strengths

What are your company’s strengths?

How do the strengths of your company match the needs of your target market?

Marketing activities

What marketing activities are likely to ensure that your target market knows about the products and/or services you offer, and why these products/services meet their needs?

Why did you select each of these marketing activities?

Monitoring and evaluation

How will you monitor and evaluate how effective your marketing strategy has been?

USE A NEWLY FORMED CONSTRUCTION COMPANY, Ace Construction LLC, for the company/industry needing a marketing strategy. The newer construction company deals with residential homes offering the following services: siding, framing, remodeling, repairs, flooring, finishing basements, window replacement, egress window installation, desks and sheds.

Reference no: EM132290105

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