Reference no: EM133392786

Strengths-Consider these areas:

What unique advantages does, or will my company have in the marketplace or industry?

What does or will my company do very well?

What does or will my company do that surpasses our competitors?

Do we have access to resources, distribution channels, or technology that is unique to my company?

How do or will individuals within the organization contribute to our success?

What expertise or unique experience do I or my employees have that will have a positive impact on our business growth?

What other strengths does my company have that provide it with a unique advantage in the market?

Name three Strengths unique to your company:

Weaknesses-Consider these areas:

Relative to our competitors, what areas are we simply not proficient at?

Do we lack experience in a vital area such as sales, or do we lack the ability to develop new products that will contribute to our growth?

Do we have a shortage of people with the right experience, skills, or expertise?

How much knowledge do we possess about certain markets or industry sectors that are relevant to our business?

Do we lack technical skills or need improvements in our ability to operate smoothly?

Are we experiencing production capacity problems because our systems are not working at peak performance?

Are our manufacturing/production costs too high, yet we are not able to lower them in the near future?

What other areas need improvement?

Name three Weaknesses unique to your company:

Opportunities-Consider these areas:

Is there strong customer demand in the market for our products or services and the value that we provide to our customers?

Is there a lack of satisfaction with the products that are currently offered or available?

Is our competition limited or weak in certain areas that we have not yet addressed or attacked with full effort?

Is there a lack of competitors or substitute products or services that currently satisfy customers' needs?

Are there readily available or easily accessed distribution channels (e.g., the Internet or the opening of a new trade channel) that we can take advantage of?

Are there opportunities to easily enter a new or related market?

What other opportunities are there in the market that will help me launch my business?

Are switching costs (perceived or real) low?

Name three Opportunities that you can take advantage of?

Threats-Consider these areas:

Do barriers to entry, such as limited distribution channels or the closure of certain channels for importing or exporting products, affect my business?

How much competition is there in the market?

Are there a lot of substitute products, making it difficult for me to differentiate my value?

Is my company affected by an increase in the price of supplies or lack of availability of certain supplies required to develop or deliver my product?

Does inertia affect my business (i.e., people are "happy enough" with the present solution to their problem)?

What regulations affect my business, now and in the future?

Have there been any changes in customers' interest in my product or service?

Name three Threats that you need to be cautious of:?