Company do to reduce defection

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Reference no: EM131231074

1. Which of the following can a company do to reduce defection

a) attract new customers to try out the company's products

b) incrase customer lifetime value by increasing the non-monetary costs of products

c) distinguish the causes of customer attrition and identify those tha can be managed better

d) enhance the growth potential of existing customers through cross-selling and upselling

2. The likelihood of entry of new competitors is affected by_____ and _____

a) the power of existing suppliers; buyers

b) barriers to entry; expected retaliation of current industry organizations

c) the demand for the product; the profitability of the competitors

d) the profitability of the industry; the market share of its leading firm

Reference no: EM131231074

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