Company cola product that is targeted to male consumers

Assignment Help Operation Management

Reference no: EM132171565

Categories of Products You have recently started working as a product analyst at a company that manufactures and sells a variety of soft drink products. One of your first jobs is to categorize each of the firm's new products for the upcoming year into the appropriate new product category for a presentation you are putting together for your manager. A new product is one that is new to a company in any way. If a product is functionally different from existing products in the market or is not marketed in its current form or manner by the company, it can be considered a new product. We categorize new products in the following four ways: New-to-the-market products New category entries Product line extensions Revamped products A company's core competencies and strengths influence its strategy toward developing new products. Firms that have a strong research and development (R&D) department will focus on developing new-to-the-market products to beat the competition, while firms that have a strong brand and company image can take advantage of existing products to extend or revamp their current product lines with similar but somehow differentiating attributes. Match the new product with the appropriate new product category. 1. Smartphone app that can scan any beverage and show you the exact nutritional components in detail. Revamped products Incorrect 2. Candles that make your home smell like your favorite cola. New category entries Correct 3. Selling a more caffeinated version of your traditional cola targeted at younger consumers. Product line extensions Correct 4. A 5-ounce package of your popular cola product that is better for the environment. Revamped products Correct 5. New beverage that can be made from concentrate for international consumers in a way that has never been done. Product line extensions Incorrect 6. Selling suntan lotion that has the scent of your favorite cola. New category entries Correct 7. New 10-calorie version of the company's cola product that is targeted to male consumers. Revamped products Incorrect 8. Diet soda product using a new type of artificial sweetener. Product line extensions.

Reference no: EM132171565

Questions Cloud

Analyse the key elements of the marketing function : Critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units - Marketing in KFC

What is the importance of change management : What is the importance of change management? Describe the role of a change manager?

Write a function that accepts a variable number of input : Write a function that accepts a variable number of input values and returns the sorted values as an array.

What are the seven objectives of the ondcp : What are the seven objectives of the ONDCP? What is the National Southwest Border Counternarcotics Strategy? What are its objectives?

Company cola product that is targeted to male consumers : New 10-calorie version of the company's cola product that is targeted to male consumers.

Write one function that performs the same activity : Write one function that performs the same activity as the built in Matlab functions rot90, fliplr, and flipud.

Discuss implications of your style for current position : Describe the style that you choose. Discuss the implications of your style for your current position.

Discuss the stakeholder viewpoints in given situation : A light rail system will connect the airport, the city center, and a cluster of high-density housing on the other side of the river.

Provides general support for managers at division level : Administrative Support Professional: The job incumbent provides general support for managers at the division level and above.

User Account

All Pages