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REAL WORLD APPLICATIONS
We mentioned that many CRM installations have been less than successful. On the other hand, there are many satisfied users of CRM applications. Log on to the Internet and find at least three examples of companies that are getting real business benefits from their CRM systems. Prepare a report on the results they are getting and the ways they achieved them.
One place to start your search is at www.searchcrm.com. Another good source is the Web sites of CRM application software vendors Siebel and Salesforce.com ( www.siebel.com and www.salesforce.com).
At least one of your examples must be from a site other than the three mentioned.
In what other ways do you think Zappos can affordably enhance its customer service? Use credible sources and research to support and explain.
Evaluate why policymakers face a short-run trade-off between inflation and unemployment.
Distinguish between the benefits-received and the ability-to-pay principles of taxation. Which philosophy is more evident in our present tax structure? Justify your answer. To which principle of taxation do you subscribe? Why?
I: Financial Analyses for Marketing Decision Making
Determine what criteria do you use to examine outcomes against? What if you only had enough resources for three projects and two had to wait for more resources to become available?
The primary function of the job description paper is to increase understanding of your current, or a prospective, position. The following areas of the job description should be considered:
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Provide an example to discuss how special interests can succeed in perpetuating policies that are opposed by the majority of voters because the costs of organizing and motivating groups to take political action increase with group’s size.
Wal-Mart is not as cheap as the organization wants customers to believe. I prefer to shop at Target. Target has some of the same products at a cheaper price.
According to Robins and Judge (2011), conflict can benefit an organization. How do you react to conflict situations...flee or try to work with or in spite of the conflict? In what ways does conflict within a group or team facilitate creativity, ef..
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