Reference no: EM132222123

1. Cool Breeze Inc. manufactures ceiling fans in a small town. Which of these companies is a potential competitor to Cool Breeze?

a maker of floor-level and pocket-sized mechanical fans

a technical school that trains its students to repair ceiling fans

a manufacturer in the same town that pays its workers slightly more than Cool Breeze does

a distributor of ceiling fans to North America, Europe, and Asia

2. Which of the following concepts in our inventory model reflects the fact that inventory replenishment is not instantaneous?

a) lead time b) service standard c) expedited order d) inventory

3. Although the United States has the largest economy in the world, marketers are consistently faced with all of the following EXCEPT

Thinking about how to launch their products in some foreign country

Being concerned about foreign competition entering the home country market

Exploiting market opportunities when a home market matures and little growth potential is left

High tariffs for products that are exported to other countries

4. Evaluating the potential groups of customers that the marketing manager can pursue is best described by which of the following components of a strategy.

the objective to be achieved

the strategic alternatives to be considered

the customer targets

the vendors involved in supplying the raw material

5. Another name for the product-focused organization is:

centralized management system

geographical management system

classic brand or product management system

demographic marketing management system

6. A _____________ expands the marketing effort beyond the current segments into new ones and can be done with or without product modifications.

customer focus strategy

market penetration strategy

market development strategy

product development strategy