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Choose an article that speaks of IBM's acquisition of Red Hat. The article needs to be associated with a magazine such as Wall Street Journal, Business Week, Forbes or Fortune, BUT needs to be a FEATURE article, NOT simply from a website. Do not choose a press release from either of the companies involved. Please state which article was used.
Please answer the following questions:
1) What are the companies (or acquiring companies) trying to do?
2) What synergies/benefits are the companies (or acquiring companies) expecting to gain from the deal?
3) What are the concerns or risks to the companies involved in this particular merger/acquisition?
Is Jackson, as a traveling salesman, possibly liable for damages to driver's car while on his way to the doctor's office, if he is an employee? Is Labs Inc.?
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Hispanics are one of the fastest-growing market segments in the United States. Yet it would be a mistake for marketers to generalize that all Hispanics are the same. Discuss how there may be multiple subsets of Hispanics and the marketing implication..
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