Community relations and publicitywhen disaster strikes

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Community Relations and Publicity

When disaster strikes, people often feel compelled to help. The Red Cross is often identified in providing assistance to those in need after a disaster. This solution looks at the communications that occurred in the wake of Superstorm Sandy; and how the organization generated positive publicity for how it engaged in community relations of those hit the hardest. The textbook question from the student was:

How can Red Cross take advantage of community relations to generate positive publicity?

Reference no: EM13367565

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