Communication mix are used to target which consumer segments

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What methods of communications does Kroger and Johnson&Johnson employ? What elements of the communication mix are used to target which consumer segments? What types of messages and appeals are used? Discuss product labeling and/or sustainability logos employed. Does either company employ third-party certifications?Has the company made product changes, packaging changes, delivery changes based upon sustainability? Does either company address accountability and transparency?

Reference no: EM131114751

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