Communication-by-objectives approach

Assignment Help Operation Management

Reference no: EM132241613

PLEASE MAKE SURE TO TYPE AN ORIGINAL ANSWER.

The Communication-By-Objectives Approach (CBO) is a framework for creating effective messages. This approach directs you to use a whole-into-parts procedure to construct your communications. Conduct some research online to learn more about this approach and how you might apply it to your own writing.

Read the following email to be sent by a sales manager to the members of his sales team, and then answer the questions that follow.

Okay, everybody. I know it has been a tough time lately since the company numbers have not improved. All your sales numbers are lower than last year, plus the executive team has mandated that we increase the sales targets this quarter to make up for the poor numbers you brought in last quarter. It has been hard for everyone, especially the managers, because we are the ones who have to explain why your sales numbers are so low.

I have heard the conversations behind my back about how I am working you too hard, and how unfair it is that your sales targets keep changing. Well, guess what? Too bad! All the whining needs to stop, and you have to get out there and do your jobs. I know all of you have been in sales a long time, so I am sure if you just try a little bit harder, the numbers will improve.

If you need additional help in the field, let me know. I am busy with my own duties, but if you cannot handle it by yourself, I guess I can try to help you.

In a post to the discussion board, answer these questions:

What is your initial impression of the email? Is this an effective message? Explain your response.

How would you feel if you received this email as a sales person on the team?

What would your impression be of the manager after you received this email as currently written?

Using the CBO approach, what are three specific changes you would make to the email message to make it more effective? Consider the tone, audience, and purpose of the email.

Reference no: EM132241613

Questions Cloud

Procurement management processes : When does risk management take place in procurement management processes? How effective is this approach? What improvements would you implement?

Describe the actions a project manager may take : Describe 2-3 actions a project manager may take as they begin to close out the project. Be sure to justify using the actions you discuss.

Develop innovative practices based on demographic trends : What are at least three ways that companies can develop innovative practices based on demographic trends?

How many units should be ordered : Assume that it is now time to place another order, and there are 63 units on hand. How many units should be ordered?

Communication-by-objectives approach : The Communication-By-Objectives Approach (CBO) is a framework for creating effective messages.

About the imminent merger presented : Begin by rereading the scenario about the imminent merger presented in the first paragraph of the Blackboard lecture on Moral Philosophies

Was your compensation higher-lower or average : Consider the job that you are currently in or one with which you are quite familiar. Was your compensation higher, lower, or average?

Discuss the four generic strategies including the pros-cons : Discuss the four generic strategies (cost, focus, etc.) including the pros/cons of each and when they might be most effective.

What are the most effective hr activities or processes : What are the most effective HR activities or processes that you have observed in previous work settings?

User Account

All Pages