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Communicated the new focus on safety

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Chipotle's operations led to a reputational crisis that caused customers to become wary of eating its food. Other companies in similar situations have made great efforts to communicate how the product was different and safer. In Chipotle's case, its burrito looked no different after all of its food safety changes. How could the product and process be altered to communicated the new focus on safety? Could this change be demonstrated?

Reference no: EM131488650

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