Common secret behind their victories

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"The common secret behind their victories is that they won against a large army with a small army by finding the weaknesses of their enemies and attacking them with their strengths. In business, the equivalent of this strategy is finding a niche market and penetrating it with the firm's strengths" (Moon, 2018, p. 293). Why Do We Root for the Underdog? - Geeks Under Grace We (Americans especially) love a good underdog story; we love to hear when a small, upstart company finds a way to outsmart or outwork the giant corporation. These small organizations are successful when they understand where and how they fit into the market. Why is it so important, in the words of Sun Tzu, to know yourself and know your enemy?

Reference no: EM133635936

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