Reference no: EM131156170

Assignment: Read the case outline and comments below. Jamika Westbrook has positioned herself to be a dominant player in the Gold Group Salon Chain. She has consistently out-performed the other salons and her goal is to maintain this status but still pay attention to the growth of her employees, customer needs, and commitment to the communities she serve. In reading the case profile you will see there have been distinct challenges she has faced related to the economy employees morale, and increased oversight from the board of directors. All of these have affected her overall management style and philosophy. 1. It has been said quite often that ethics and social responsibility can be taught without any real program in place at the business or corporate level of Gold Group Salon Chain. This is quite an alarming statement to be made in this day and age. - Reflect on the challenges facing Jamika. - Create an ethics training program outline. This outline will need to direct managers, employees and the board to consider the exact steps to follow in proving their moral compass and dedication to the success of the company. Please consider any personal experiences you have had with ethics training. 2. Creating effective goals for any company are dependent on the strengths, weaknesses, threats and opportunities a company is facing and will face. Please create a detailed SWOT analysis for the Gold Group Salon Chain addressing the following: - Write a statement of what you perceive to be the business's current strategy. - Identify the key strengths and weaknesses of this business from a customer's perspective. Make one list for strengths and another list for weaknesses. - Identify potential opportunities and threats for this business. Make one list for opportunities and another for threats. 3. Use your SWOT analysis to: - Identify the goal of where the business should be in the two years; consider growth, size, new offerings or expanded customer base. - Identify the steps your recommend to achieve this goal. 4. How did you SWOT analysis help you determine the goal and how to accomplish it during the next two years. 5. What did you learn from this exercise that you can apply to your professional career/experiences. Write a 3 to 4 page paper