Commissioned to develop internal report

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Reference no: EM133955863

Question

Holistic marketing at the Bayer Group.

You are a marketing consultant who has been commissioned to develop an internal report for the Bayer Group.

1. Holistic marketing

Based on the authoritative and credible secondary sources you can research, critically evaluate whether the Bayer Group can be described as being a 'holistic marketing organisation' according to Kotler and Keller's schematic overview of the four broad components characterising holistic marketing (Kotler and Keller, Fig. 1.3., 2015).

Reference no: EM133955863

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